Who do we trust? We don't sell anything that we wouldn't ride, wear or use ourselves and we are very, very demanding.


ShimanoIn February 1921, he opened Shimano Iron Works in Higashi Minato in Sakai City. By the time he founded his own business, Shozaburo Shimano had already decided to produce free wheels. Of all bicycle components, free wheels entailed the highest level of technology to produce.
SRAMIncremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none.
CampagnoloBacked by more than eighty years of outstanding innovation, quality and sporting successes, Campagnolo is a premium brand, established and renowned all over the world.
HopeHope Technology began life in the late 1980’s as a subcontract machining business making tools and fixtures for the many local aerospace companies. In 1989 they began making disc brakes for the newly developed mountain bikes.

RockShoxWe had the vision and desire to expand our presence in the industry so we found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community.
FoxFor over three decades, FOX has been an industry leader in the design and development of high performance shock absorbers and racing suspension products.
StansTo us, true innovation means always looking beyond limitations. That’s how we develop our products, and that’s why we ride.
DeityArmor against the corporate mentality, DEITY is a 100% rider owned, operated, designed, and funded company built by riders for riders!

RaceFaceBased in Vancouver, B.C., Canada, Race Face Performance Products has been designing and manufacturing leading-edge performance cycling components, clothing, and protection for more than 20 years.
EastonBorn in 1984, with a lineage spanning almost a century, Easton Cycling is a company steeped in creative thinking and innovation.
SchwalbeWe are "tyre fanatics" and 100% committed to bikes.
MaxxisMaxxis International is committed to delivering high performance tyres to the world. Our products are unequalled in quality and performance.

Continental TyresMore than 100 years experience in the development and production of bicycle tires has made Continental a unique company within the industry.
LookInventor of the clipless pedal, the first carbon frame in 1986 and the first track carbon monobloc frame, LOOK is the road clipless pedal worldwide leader.
DMR BikesOut of our base in the British countryside, DMR Bikes has been designing and creating some of the best Mountain Bikes, dirt jump bikes, pedals, frames and components for over 20 years.
Chris King Precision ComponentsChris King Precision Components is a performance bicycle component manufacturer based in Portland, OR. Since 1976 we have been domestically producing bicycle parts of the highest quality.

BontragerKeith Bontrager built his reputation on a no-compromise approach to engineering. Starting in his garage in Santa Cruz, California.
Fizikfi'zi:k is a racing brand. It represents beauty, speed, passion; freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of ‘The fire of competition’.
Ergon Bike ErgonomicsAt Ergon, we are all cyclists and we think like cyclists. We are passionate, innovative, problem-solving tech enthusiasts, who are constantly curious. We live and breathe cycling.
OdiThe world leader in grip technology. This is not just a slogan to us. Over the past 25 years, we have dedicated ourselves to providing the best there is to offer in our products.

RenthalAttention to every small detail is what it takes to be the best. Everyone dreams of success, but achieving it takes relentless commitment and effort. It’s this obsession for detail, quality and engineering that makes Renthal products the finest on the market today.
HT componentsHsing Ta Industrial is one of Taiwan’s bicycle industry grassroots pioneer, founded in 1954, is rooted in providing consumers with the best riding experience in order to develop the highest quality products manufacturing enterprises mission!
BrooksHandcrafted from premium veg-tanned leather, each Brooks saddle is naturally comfortable. Making leather goods since 1866 in the West Midlands.
SDG ComponentsUSA based saddle brand SDG may be based on the Californian coast but they spend more time gathering rider feedback, designing fresh saddles and working on their performance range of seating than sitting tanning on the sand.


EnduraEndura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all.
AlturaWith over 20 years of crafting performance products for multiple cycling disciplines, we understand the needs and mind of the cyclist.
SantiniEvery garment we make is developed from scratch by our team of dedicated designers. All of them have a deep-rooted passion for cycling, triathlon, and running.
Seal Skinz"Necessity - the mother of invention." Sealskinz is a creation of necessity, it's about the need to be first out and last in, the need to defy the cold and the wet, the need to perform, the need to protect.
Troy Lee DesignsWhat began as a hobby of a motocross racing teenager named Troy Lee, painting helmets in his parents garage for his friends, has grown to become recognized as the premier custom helmet paint shop in the world. Troy Lee Designs supplies motocross and mountain bike gear to the world's fastest racers.
O'NealWith over 50 years of racing technology and development, O'Neal products are the culmination of knowledge, experience, and passion.


Shimano ShoesChanging seasons and weather conditions have a big influence over the field conditions of cycling and other outdoor activities. If you have highly functional sports wear, however, you can enjoy such activities even in unfavorable weather.
Ride ConceptsNestled in the mountains of Lake Tahoe, minutes from the mouth of the beautiful Truckee River, our backyard is a proven testing ground of technical terrain. Our mission: to build the most comfortable, durable and reliable mountain bike footwear. Rider-designed. Rider-owned.
O'NealWith over 50 years of racing technology and development, O'Neal products are the culmination of knowledge, experience, and passion.
Northwave1993, Gianni Piva launches the bi-color Integral shoes, the first MTB shoes by Northwave.


GiroIt’s always been more than just a helmet thing, or a simple bike or snow thing. It’s about the ride. Specifically, your ride.
Troy Lee DesignsTroy Lee Designs takes great pride in the products we design and develop, replacing conventional ideas with out-of-the-box thinking. By addressing the demands of professional racers, we can deliver innovation to everyone.
Bell HelmetsBell exists to inspire and enable the next generation of boundary breakers. It is built from quto racing, motorcycle and bicycle culture.
AlpinestarsAlpinestars, since its inception in 1963, is now the world-leading manufacturer of professional racing products, high-performance apparel and technical footwear. Alpinestars understands that the best design and research is achieved under extreme conditions.
EnduraEndura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all.


TopeakIf there’s one word we would use to describe our everyday at Topeak, it would probably be innovation. Like a thunderstorm pounding down a mountain-side, this passion-filled drive compels us 24/7 to create the high-utility, high-style products you enjoy on every ride.
SKS GermanyAs a leading manufacturer of bike accessories, we have been ensuring that wheels roll for almost 100 years. We breathe life into our slogan Ride on!
Science in SportAt Science in Sport, our focus is the quality & performance of all we do, to help our athletes achieve their goals. Click the sections below to discover more about what we do, what drives us, and the people behind the brand.
CatEyeCatEye is the leading manufacturer of cycle computers, lights and reflectors to cyclists in the world. Founded in 1954 in Osaka, Japan, CatEye has always been a leader in innovation and technology.

Park ToolsOur history says a lot about who we are and what we do. We still solve problems ourselves and we still insist on a "hands-on" philosophy of invention, testing, and production.
Finish LineDevelop premium quality and performance-enhancing bicycle lubricants. Formulate them with ingredients that respect the environment. Market them honestly. Price them fairly.
Muc-OffAt Muc-Off we’re big into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big.
TacxIn 1972 Tacx starts manufacturing roller cylinders. This is a small market at that time, but Tacx personally knows the Dutch pro riders and his goal is to help them improve.